Making predictions is a mugs game as they're regularly wrong and even if they turn out to be right by then everyone has moved on to the next thing. However, it is beneficial to try to plan for what might be. Please bear in mind that I'm only concerned in Suffolk and in general concerned in the online marketing world - this isn't meant to be global economic forecasting time. So what might happen in the online world in Suffolk, Uk in 2011?
Well the good news is that I can't see any new 'knock-out' bits of technology or applications on the horizon that we're all going to struggle to get our heads around. It's going to be more of the same which hopefully will give us a chance to work on the areas where we're not so strong ('development opportunities' I think the Americans call them); so, for example, on the Guides we're going to learn more about Facebook this year as we're not where we should be with that channel.
I predict that more clients will join the Guides as more and more businesses turn to the internet to find new targetted, trackable, enterprise leads. That's pretty determined really, no prizes for that. We had a 40% increase in new clients last year despite my pathetic sales efforts, and hopefully we'll grow even faster this year as more businesses get online and as the still relatively young Suffolk Weddings Guide.
